buy social media likes and followers in india

Platform	Likes  and followers	price
Facebook page	1000 likes	400 rs
instagram	1000 followers	300 rs
linkedin	1000 followers	800 rs
twitter	1000 followers	200 rs
youtube	1000 sub	4000 rs

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Seo course in andheri

SEO (search engine optimization) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
so we deliver quality seo course in andheri, mumbai with excellent experienced staff 

In our seo course program are divided in to 3 parts

• web designing guideline 
• on page seo  (blogger.com and wordpress.com)
• off page seo  

what is google adwords

Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results

An Overview For Advertisers:

• Google AdWords is Google's online advertising program that lets you reach new customers and grow your business
• With AdWords, you choose where your ad appears, set a budget you're comfortable with, and measure the impact of your ad

Campaign Type:

Search Network only:Search Network only” (which means Google search only)

Display Network only :“Display Network only” (which means your ad shows up in Google’s Display network of websites, videos, YouTube, Blogger and more. This is also known as AdSense)

Search Network with Display Select:“Search Network with Display Select” (which is a combo of search and display)

Shopping :Best way to create  shopping ads

Video  :Video ads on youtube   and across the web.

Universal app campaign : Promote your app  across  search, Display and Youtube

Campaign structure :

Campaign structure contains : 

1. campaign name 
2. adgroups
3. ads set 
4. keywords list

GOOGLE ADWORDS CPC :

CPC: What Is Cost Per Click? CPC is short form of cost per click ,which  you pay for each click on your  ads in your marketing campaigns

TYPES OF CPC

1. MANUAL CPC
2. MAXIMIZE CPC
3. ECPC (ENHANCED CPC)

Manual Cost-Per-Click (CPC)

•Example :

if you think its worth 19rs to have someone visit your website

you can set 19rs as your max. CPC. You'll pay a maximum of

19rs when a person reads your ad and clicks it, and you pay

nothing if they don't click.

•Let's say you create a text ad and set a max. CPC bid of  19rs. If

500 people see the ad, and 23 of them click to learn more, you pay

only for those 23 clicks. Your max. CPC bid was 19rs, so you'll pay

no more than 23 clicks x 19.

•Often you'll pay less than your max. CPC because with the

AdWords auction, the most you'll pay is what's minimally required

to hold your ad position and any ad formats shown with your ad,

such as sitelinks

MAXIMIZE CLICKS :

Maximize Clicks automatically sets your bids to help get as many clicks as

possible within your budget. 

Maximize Clicks, you set a target daily budget and the AdWords system

automatically sets your maximum cost-per-click (CPC) bids on your behalf,

with the goal of getting you the most clicks possible within that budget.

Enhanced cost-per-click (ECPC)

Enhanced cost-per-click (ECPC) automatically adjusts your manual bids to help you

get more conversions, while trying to achieve the same cost-per-conversion.

ECPC is available as an optional feature with Manual CPC bidding.

With ECPC, you'll still have control over your bids just like you did before, but ECPC

helps you by adjusting each bid based on how likely it is that a click will result in a

conversion. If a click seems likely to convert, ECPC will raise your max CPC (after

applying any bid adjustments you've set).

Quality score : quality score is an estimate of the quantify your ads, keywords and

landing page higher quantify ads can lead to lower price and better ad position

you can see your quantify score & quality score is compared on a1-10 scale amd its

component (expected click through rate, ad relevance and landing page experience)

in your keywords "status" colum

the more relevant your ads and landing page are to the user, this more likely it is that

you will see higher quality score

Types of keywords match type

1. Broad match : when you use broad match your ads automatically run on relevant

variation of your keywords. Even if these term arent in your keyword list

2. Phrases match : you  can show your ads to customes which are searching your

exact keywords & close variants of your exact keywords with addition words before

and after

3.  Exact match : you show you ads to customer  who  are searching for your exact

keyword or closes variants of your exact keywords excusively

  

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social bookmarking

Social bookmarking is a user-defined taxonomy system for bookmark s. Such a taxonomy is sometimes called a folksonomy and the bookmarks are referred to as tags. Unlike storing bookmarks in a folder on your computer, tagged pages are stored on the Web and can be accessed from any computer

• It is used to save your website link & share website links
• Increases website visitors
• improve website ranking

For eg ;-

DIGG.COM/SUBMIT

STUMBLEUPON.COM

Digital marketing courses in andheri east

We are one of the best Digital Marketing Training Institutes providing best digital marketing courses in andheri east ,Mumbai. Compare our syllabus  on different  training classes and centers who is providing training on Digital Marketing course in andheri east . Read our given short period and certification courses offered by different web technology training institutes. Send your details to know about total fees structure, duration of course, course syllabus, study materials, faculty experiences. Get best price discount from our Digital marketing courses in andheri east, Mumbai. 

Goals for social media marketing

Goal for social media marketing 

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Types of social media

Social networks

•       Bookmarking sites & Social News

•        Multimedia Sharing

•        Blog

•        Micro blogging

•        Ecommerce site

•        Discussion forums

    Social networks:

A social network site is a social media site that allows users to connect and share with people who have similar interests and backgrounds. Facebook is the most popular example of a social network website.

Bookmarking sites & Social News:

•        BookMarking  sites allow users to save and organize links to any number of online resources and websites. A great feature of these services is the ability for the user to “tag” links, which makes them easier to search, and invariably, share with their followers.

•        Social News site  allows its users to post news links and other items to outside articles. Users then vote on said items, and the items with the highest number of votes are most prominently displayed

•        http://digg.com/

•        http://www.pinterest.com/

•        http://www.reddit.com/

•        https://delicious.com/

Blog:

•       

           A BLOG refers to a public web page which is published by either an individual or a group of individuals. BLOGS are used to comment on all sorts of topics, depending on the interests of the blogger (author). Originally, blogs were the work of a single author, or in some cases several authors.

•        Most popular are blogger and wordpress

Microblogging:

•        These are just what they sound like, sites that allow the users to submit short written entries, which can include links to product and service sites, as well as links to other social media sites. These are then posted on the ‘walls’ of everyone who has subscribed to that user’s account. The most commonly used microblogging website is Twitter and Tumblr .

Ecommerce site :

•        A big trend emerging across all types of social media is the ability to view and purchase desired goods with a click of a button. e-commerce elements have been adopted by many networks whose primary functionalities place them in different categories, such as Pinterest, Twitter, and Facebook.

•        Amazon and  flipkart

Discussion forums:

A   meeting   or  medium where ideas and views on a particular issue can be exchanged.

http://www.flickr.com/help/forum

http://www.sba.gov/community

http://www.forums.mysql.com

http://www.bbpress.org/forums

http://www.addthis.com/forum

 1.Develop Brand Awareness

Here are some KPIs to help track and report on the success of this objective:

·        Mentions: the number of times the brand comes up in social media conversation and the number of times these conversations are shared.

·        Impressions: the number of potential views that a message has.

·        Reach: the number of people who have received viewed a publication.

·        Social Sessions: the number of site visits, blog post views, etc.

·        Share of Voice: volume of mentions received by a brand versus volume of mentions received by all relevant competing brands.

  2. Increase Size of Social Communities and Accurately Target Audiences:

 The relevant KPIs here are:

·        Community Performance: the number of fans, followers, or subscribers broken down by social media channel.

·        Community Progression: the follower growth rate by social media channel.

·        Share of Community Voices: number of followers compared to those of competitors.

·        Share of Voice by Channel: the community size of each social media platform as a percentage of the total number of social followers across all platforms.

·        Social Visits: visitors coming to social media accounts coming from the brand’s website or blog.

 3. Strengthen Engagement Strategies to Increase Customer Loyalty

The KPIs for this objective are:

·        Interaction Performance: the number of interactions (likes, retweets, shares, etc.) and number of comments.

·        Evolution of the Interactions: the growth rate of interactions.

·        Publication Performance: the number of messages generating an amount of interaction greater than a predefined threshold.

·        Influencer Population:  the number of influencers and brand ambassadors as a percentage of the community size.

4. Monitor Customer Feedback

The following KPIs should be measured for this objective:

·        Brand Perception: the sentiment associated with the brand and its products, especially in comparison to competitors.

·        Evolution of Perception: the percentage of positive versus negative sentiment over time.

·        Reputation Score: the sentiments associated with the brand weighted against the community size of each review.

·        Response Performance: the response rate to social media interactions.

·        Resolution Performance: the number of customer tickets resolved over a given time period.

 5. Enhance Public Relations:-

By following your company’s mentions, you can find out what customers are saying about your brand, and respond to complaints in a timely manner. In fact, according to Social Media Today, when companies engage and respond to customer service requests over social media, those customers end up spending 20% – 40% more with the company. Responding quickly and solving problems allows you to stay ahead of large-scale complaints and create brand loyalty. This type of engagement is easier by using tools such as a Unified Social Inbox.

Analytics to Track:

Improve Relationships

Mentions

 Ratings

 6. Convert Social Followers into Qualified Leads and New Business

Towards the end of marketing campaigns, brand content should have generated social media followers and interactions with prospective customers. The associated KPIs here are:

·        Number of Leads from Social Media: the share of marketing leads originating from social media which are turned into qualified commercial leads and integrated into the CRM platform.

·        Lead Growth from Social Media:  the growth rate of conversions from social leads to sales leads.

All of these objectives must be regularly reported for initial analyses, which will then be complemented with predictive and corrective analysis.

7. Research and Development:-

By constantly engaging with customers, your company can stay up to date on the problems they’re facing and develop solutions. Just as importantly, follow your competitors on social media to see how they engage their customers, if they’re facing any complaints, and if they’re rolling out any promotions or new products. A great way to track competitors is using eClincher’s Custom Search Feeds, where you can create and save feeds based on specific keywords.

Analytics to Track:-

Keep Track of Competition

Increase Engagement

Insights into Customer Problems