seo (search engine optimization)

seo (search engine optimization)

seo is broken in to two parts 

1. on page seo
2. off page seo

ON Page:

(a) On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. 

(b) On Page SEO is the Science of optimizing the contents
of a website such that it becomes  friendlier to the search engines.

This technique includes the optimization of texts,images,tags,Url structure,internal links ,external links,headers etc.
The most important On-Page SEO tips are:

• Having optimized titles and descriptions
• Proper URL Structures
• User friendly navigation (breadcrumbs, user sitemaps)
• Optimized internal links
• Text Formatting (use of h1,h2,bold etc)
• Image optimization (image size, proper image names, use of ALT tag)
• User friendly 404 pages
• Fast loading pages
• Mobile Friendly pages
• Top quality fresh content (This is always the most important SEO factor!)
• External links (no broken links or links to ‘bad’ sites)

OFF Page:

Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

·        Link Building

·        Social Media Marketing

·        Social bookmarking

What Are The Benefits Of ‘Off-Site SEO’ To Website Owners?

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.

More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

Tips For Better Facebook Page Engagement

Tips For Better Facebook Page Engagement 

POSE A QUESTION : one of the most effective way to engage your facebook fan is to as a question

for eg: 

1. specific : what is your favorite...?
2. tips : how do you..?
3. event: who is going/ who attended..?

Ask a fan to make a choice : its best way to engage your fan by asking to make choices between two things

Post when your fans r online : built a posting strategy. and always try to post when your maximum fans are online.

note: best time to post is late at night because most of the fans use social media at night. and if they miss a post their is a chance they will see it in morning when they come online

Share relevant images : keep on posting relevant images of your topic to keep on engaging  your fans

Include a call to action button : to contact or connect with your fans 

Boost your best post

 

Advantages of wordpress

 Wordpress : Wordpress is a free publishing software and content management system (CMS) that is popular in America. The software is open-source allowing developers to create a wide array of plug-ins, themes and widgets. Wordpress is widely considered easy to use and is the CMS of choice for almost 75 million websites.

ADVANTAGES OF WORDPRESS

Ease of use: WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Because the technology is so simple, time spent on formatting is greatly reduced.

Manage your website from any computer: WordPress is browser-based. You can login from any Internet connected computer and manage your site.

You have control on your website: No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself

blog is in-built amd ready to go: Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive

Extented the functionality of your site with plugins: Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.

Your site grows as your business grows: WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.

have multiple user: As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

why to use linkedin

 Linkedin: is primarily a professional networking website. Although some people use the site for job searches and recruitment.

use of Linkedin

• This is your opportunity to promote yourself for what you are good at and want to be known for. LinkedIn provides you with the opportunity to have a ‘show room’ for your ability and skills. Unlike your company or your own website or blog, LinkedIn standardises the information it collects that makes it very easy to compare abilities, skills and knowledge of individuals on LinkedIn.
  Furthermore, for someone searching for a person that fits specific skills, industry or professional experience, LinkedIn not only has a large pool of users (1.33 million LinkedIn users in New Zealand so far) it also has a super easy and refined search tool to target in on the right person.

• LinkedIn has very much become a playground for employers and recruitment agencies. Did you know that over 90% of recruiters will scan your LinkedIn profile as part of the recruitment process? LinkedIn is very effective as a tool for searching talents and tracking the movements of potential candidates. So if you’re an employee, you cannot ignore fast becoming a compulsory platform for you.

• LinkedIn, just like other social media channels allows us to reach beyond our normal circle of influence and network. It crosses countries, occupation, age and more. LinkedIn even has an amazing ability to somehow accurately put before you people that you may know!
  This has many advantages including searching, finding and connecting with those in similar industries, complimentary functions or potential partners to grow your career or business.

advantages of twitter

twitter :Twitter is an online news and social networking service on which users post and interact with messages known AS tweets 

Advantages of twitter

As one of the largest social networks on the Internet, Twitter's potential for expanding your business or website's audience is hard to deny. Creating an account is free, making it easy to get started tweeting to promote your work or share your ideas and thoughts. However, Twitter is not perfect: It has both benefits and drawbacks that you need to consider before deciding how much time to invest in its use

 it is fast, When you publish on it, The people following your business will receive the tweet immediately, The business owners can make use of this feature to test the different campaign angles that they are considering, They will get an instant reaction from their followers, So, There are many businesses that buy Twitter followers to boost their sales.

you can promote your new business , product , service , website , blog , eBook by twitter

advantage of facebook page

Facebook page : Running a Facebook business page can help your reach and connect with your existing and potential customers. There are a number of benefits of using Facebook for businesses, as well as some challenges.

Advantages of Facebook for business

Some of the advantages of Facebook business pages include:

• Brand awareness: Facebook is one of the famous & largest social media platforms in the world. Your business’ presence will help you gain exposure to global customers.
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• Drive website traffic: By posting links to your website, you can help increase online visitor for your customer.
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• Targeted advertising: Facebook advertising allows you to target very specific segmentation, demographics, based on location, age, gender and interests etc.
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• Generate business leads: Your audience of Facebook ‘likes’ can be a great starting point to gather sales leads. You can use competitions and giveaways to gather email address to build your marketing lists around the world.
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• Customer service and feedback: Facebook allows two-way communication between businesses and their customers. You can use the messaging service to deal directly with your customers. Reviews and comments can be a great way to gather customer feedback and find areas for improvement.
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• Monitor and improve: Use data from your page’s ‘Facebook Insights’ to understand what content works best and plan for the future.

tips and tricks to increases facebook page organic reach

Tips for increases your facebook page organic reach

1. find unique and relevant content for your audience
2. keep an eye on facebook insights
3. make use of visual marketing
4. communicate with your audience
5. re-share/recycle your evergreen contains
6. re-strategic about your posting time
7. try to become a valuable source in your niche
8. plan a content strategy in advance

here is a list of type of content that you plan ahead of time

• your own website or blogs
• other people content
• brand image
• funny picture
• facebook live video

  9. try positing more than you are posting now

10. post audience tested content   

what is SEM ? (search engine markrting }

SEM is marketing Technic  which includes SEO and PPC

 SEO:  seo is free

listing Technic 

seo purpose:

a} increase website visitor

b) get ranking in search engine like google.com

PPC:
a} ppc is a paid per click.
b}it is paid listing
c} if
A is ready to pay maximum ppc bid amount= 30
B is ready to pay maximum ppc bid amoun=28
C is ready to pay maximum ppc bid amoun=25
D is ready to pay maximum ppc bid amoun=28

for keyword " digital marketing courses "
if some one search on google.com for keyword digital marketing courses then advertiser ad will display in search result. if someone click on that ad then according to bid amount they will be charged google adwords

what is digital marketing

internet marketing or digital marketing refers to marketing and advertising efforts that use web email and social sites to drive

what can digital marketing do?

digital marketing can build and impliment effective internet marketing strategies that creat brand generate leads increases website traffic and strengtheners online presence