SEM is marketing Technic which includes SEO and PPC
SEO: seo is free
listing Technic
seo purpose:
a} increase website visitor
b) get ranking in search engine like google.com
PPC:
a} ppc is a paid per click.
b}it is paid listing
c} if
A is ready to pay maximum ppc bid amount= 30
B is ready to pay maximum ppc bid amoun=28
C is ready to pay maximum ppc bid amoun=25
D is ready to pay maximum ppc bid amoun=28
for keyword " digital marketing courses "
if some one search on google.com for keyword digital marketing courses then advertiser ad will display in search result. if someone click on that ad then according to bid amount they will be charged google adwords
PPC:
a} ppc is a paid per click.
b}it is paid listing
c} if
A is ready to pay maximum ppc bid amount= 30
B is ready to pay maximum ppc bid amoun=28
C is ready to pay maximum ppc bid amoun=25
D is ready to pay maximum ppc bid amoun=28
for keyword " digital marketing courses "
if some one search on google.com for keyword digital marketing courses then advertiser ad will display in search result. if someone click on that ad then according to bid amount they will be charged google adwords
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