Facebook page : Running a Facebook business page can help your reach and connect with your existing and potential customers. There are a number of benefits of using Facebook for businesses, as well as some challenges.
Advantages of Facebook for business
Some of the advantages of Facebook business pages include:
- Brand awareness: Facebook is one of the famous & largest social media platforms in the world. Your business’ presence will help you gain exposure to global customers.
- Drive website traffic: By posting links to your website, you can help increase online visitor for your customer.
- Targeted advertising: Facebook advertising allows you to target very specific segmentation, demographics, based on location, age, gender and interests etc.
- Generate business leads: Your audience of Facebook ‘likes’ can be a great starting point to gather sales leads. You can use competitions and giveaways to gather email address to build your marketing lists around the world.
- Customer service and feedback: Facebook allows two-way communication between businesses and their customers. You can use the messaging service to deal directly with your customers. Reviews and comments can be a great way to gather customer feedback and find areas for improvement.
- Monitor and improve: Use data from your page’s ‘Facebook Insights’ to understand what content works best and plan for the future.
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