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Friday 3 August 2018

google analytics goals setup

GOOGLE ANALYTICS GOAL SETUP

Duration goal :This one’s pretty simple. You can use this to track how many people stay on your site for a certain amount of time. Also, you can set the goal to track every visit that’s below a specific amount of time. This gets super useful for support sites that are trying to help customers answer their question as fast as possible.

Page/session goals: Pages/visit is another easy goal type to set up and similar to visit duration goals. Instead of tracking how much time people spend on your site, this goal tracks the number of pages each visitor sees before they leave. Once again, it’s ideal for customer support sites.

Event goals:  Event goals are a little bit more complicated because you have to set up the events. Once you have the events ready to go, you can easily select any event as a goal.
google analytics goals

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Wednesday 1 August 2018

affiliate marketing

Affiliate marketing

The idea behind it is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying thanks to your marketing.
It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program. If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.
  1. Choose your niche.
  2. Research different affiliate programs and products.
  3. Build a site.
  4. Produce excellent content.
  5. Build an audience.
  6. Promote your affiliate product(s).
  7. Repeat steps #4–7 on a continual basis!

affliate marketing

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Monday 23 July 2018

instagram guide

instagram guide
 
1)Promote your dedicated hashtag on your other social profiles, on your website, and your email blast.

2)Get creative with your hashtags. Be funny, ironic, or outrageous – but never boring!

3)Watch topically relevant and trending hashtags. Join these conversations to get in front of more people.

4)Use your bio link to drive traffic to your newest or most popular content.

5)Write descriptive captions. Storytelling will help generate engagement and sharing.

6)Interact with top influencers in your space and try to become one of their favorite people or brands.

7) Don't want a tagged photo of you or your brand on your profile? Edit Tags to hide images from your profile.

8) Adjust your settings so any potentially embarrassing tagged photos won't show without your approval.

9) Develop your own unique, recognizable visual style. Figure out how you want to stand out and make it so!

10) Visit the Places tab to see what's happening locally - your neighborhood, a city you're targeting in ads, or an event in a certain location.


11) Use a call to action to tell people what you want them to do with your posts. Find clever ways to get people to share your content.
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Friday 20 July 2018

social media exchange

social media is one of the biggest and easy way to get in touch with your families and friends,
so now a days its very easy for any marketer to reach their products and services to customers 

Fortunately, today we help you out and all the social media users to struggle to get some extra likes. Here, we’ve taken the liberty to curate a list of more than some best social media exchange websites that you could use to get unlimited Likes, followers, Comments, Subscribes & much more

All you need to do is to sign up and perform some tasks that would give reward points. You can then easily use the collected points in exchange for Likes/Shares/Followers/Subscriber/Votes/Web Traffic and many other things on social networking websites like Facebook, Twitter, Instagram, YouTube, Google+, and dozens of other platforms

There are numerous like exchange websites on the Internet, and the most popular ones are Like4Like.orgFollowLike.net & AddMeFast.com which are all pretty easy to use

which is called as social exchange site which gives you free Facebook likes and shares along with support for Twitter and other social networking sites. ... It also supports Twitter for followers and retweets, StumbleUpon followers and Instagram followers

So following are the list of site which provide us social media exchange services 


social media exchange


  1.  http://www.followlike.net
  2. https://www.youlikehits.com/
  3. https://likesplanet.com/
  4. https://traffup.net/
  5. http://socialclerk.net/
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Wednesday 18 July 2018

social media lead generation

Social media lead generation

Lead Generation on LinkedIn

  • Search for connections and request an introduction. LinkedIn’s connection hierarchy helps keep the platform exclusive and professional. Find a common connection between you and the profile you want to connect with, and request an introduction.
  • Join groups and participate in discussions. There are various groups you can join in on LinkedIn, and getting engaged in a group is one of the easiest ways to connect with people without the need for a shared connection. Make sure to be helpful and authentic and always engage on topics that you’re genuinely interested in.
  • Check out who’s viewed your profile. Make it a habit to check who’s viewed your profile on LinkedIn. You can take it one step further and message anyone who’s taken a peek at your profile to see if you can help them with anything. This is a great way to start a conversation and create a new connection.
  • Play fair when building your lead list. Always ask to be introduced to people who do not know you. Adding people left and right without actually knowing them, or worse, when you have no shared connections at all, will make you seem untrustworthy.
  • Stay active and relevant. Staying active on LinkedIn doesn’t just mean adding people every day. Nurture potential leads by publishing relevant, timely, and informative content. This will remind people why they connected with you in the first place. Use your editorial calendar to help ensure that your LinkedIn campaign is at the top of its game.
Lead Generation on Facebook:
Facebook has approximately 936 million daily active users, and about 83 percent of them are outside of the United States. Facebook remains a top choice for most marketers because of its huge number of active daily users and relative ease of use.
Here are some ways you can leverage Facebook’s vast reach:
  • Play nice. Facebook is all about engagement, and they have rules. As a tech marketer, you are representing your company on a huge platform. So stay professional!
  • Set up pages. Build an audience. Join groups. Create an official Facebook page for your company to build an audience. Apart from publishing relevant content and engaging with your audience online, extend the conversation outside the official page by joining groups and bringing outsiders in.
  • Use a simple, short vanity URL. When you first create an official Facebook page, you’ll notice that the URL is just a combination of characters. Choose a good vanity URL that you can share outside of Facebook—in print, TV and radio ads, and on other social media platforms. Keep it short and simple, so it’s catchy and easier to remember.
  • Go for paid ads. Investing in regular paid ads can help you reach a wider audience. If you haven’t done it before, try it once and measure the returns on your investment to see if it’s an effective tool worth consideration in the future.  see how to generate paid Campaign for lead generation
  • Create online brand ambassadors. Chances are, you’ll find very active users who visit your page. Empower these individuals by transforming them into online brand ambassadors. Bring in bloggers or even celebrities, as this is a good way to introduce your brand to new audiences.
  • Engage. Now that you’ve set up your online stage, it’s time to engage. Answer queries in a timely fashion and respond to any comments that mention your brand. If users are mentioning positive things about your brand, thank them. If users are posting negative comments about your brand, ask them why and respond empathetically if they tell you their problem.
Lead Generation on Twitter:
A staggering 82 percent of social media-generated leads come from Twitter. Social media is all about connecting with an audience, that’s why 74 percent of companies use Twitter to distribute content.
Here are some smart ways to generate potential leads with a tweet:
  • Schedule your tweets. Analyze your audience to see what time of the day they are most likely to be online. Allocating a specific time during the day for your Twitter tasks is a good practice.
  • Use Bitly.com. Twitter is popular because the content is short, fast, and fuss-free. If you want to share article links, use bitly.com to shorten your URLs and track how many clicks they receive.
  • Easy on the hashtags. Keep your hashtags to a minimum. One or two hashtags per post is enough. Nobody wants to read tweets with the ‘#’ symbol all over it.
  • Go for paid tweets and ads. Just like Facebook ads, paid tweets and ads are good ways to reach a wider audience. However, make sure to segment your audience when rolling out paid ads. Customizing your ads to target specific audiences will help your ROI, providing more audience engagement and increasing click-through rates.
Lead Generation on YouTube:
About 77 percent of small businesses have used YouTube for marketing purposes. To date, videos are the fastest-growing type of content on the web. IT and software companies can harness the conversion powers of video content by producing a good mix of tutorials and marketing videos.
Cisco predicted that by 2019, about 80 percent of all consumer internet traffic will be generated by internet video traffic. That’s huge!
Here are some fantastic ways to tap into the power of video traffic using YouTube:
  • Create a YouTube Channel. A single video is not enough. You have to come up with regular high-quality video content to keep your audience’s attention. Creating a YouTube channel will help you organize what you publish and help users find your content.
  • Create top quality content. Make sure your video content is something worth sharing. Keep your videos short, informative, and entertaining and people will talk about it for months. Don’t limit yourself to tutorials. Even if you’re selling technology, there are many ways to spin it to make things more interesting.
  • Use keywords in the video title. A good video title does half of the job of getting your audience’s attention if they happen to come across a social link. But adding keywords to your video’s title will help people find it if they’re simply firing up a Google search.
  • Add relevant links to your YouTube videos. Embedding a URL that leads to your company’s landing page or Facebook page is a good way to lead your audience from one social media platform to another. If a viewer wants to learn more, don’t make it hard for them to get to your site.
  • Serialized videos. If you have a social media campaign, supplement it with YouTube video content and release it as a series. This is a good tactic to engage your visitors and followers multiple times.
  • Share! Don’t depend on YouTube alone. Share the videos across all of your social media channels to generate more leads from various touch points
  • Content marketing and social media go hand in hand. You need to have a good content marketing machine backing up your social media efforts to really be able to give your brand the best exposure. Here are some other content types (aside from blogs/posts) that you can create for easy promotion on social media:
    • Whitepapers/Guides
    Whitepapers are in-depth, authoritative reports. These are the academic version of a company’s marketing content. Unlike eBooks and guides, whitepapers are meant to be purely educational, making them one of the least popular but most useful content types available.
    • eBooks
    eBooks are generally meant to be more entertaining than whitepapers but also need to be educational. Design is particularly important because eBooks without colors, images, and great formatting are generally not considered worth reading.
    • Infographics
    Infographics generally tend to get more views, shares and likes than other content types because they are a great way to provide useful information in a striking visual format. However, keep in mind that good infographics can be expensive to produce, so either figure out a cost-effective production method or don’t overdo it.



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Friday 13 July 2018

What are the Digital Marketing Ways to achieve Digital Marketing Goals


What are the Digital Marketing Ways to achieve Digital Marketing Goals( brand Awareness , Increase Website Visitor, Lead generations)
 Om Maurya  01:16Description: http://img2.blogblog.com/img/icon18_edit_allbkg.gif

How   to   Increase   Brand   Awareness   ?

(1)Run   Facebook    Brand Awareness   paid   Campaign   .

(2)Run   Google   Adwords   display network Campaign with bid   strategy   vCPM
And   Responsive   ad .


(3)Run   Google Ad words   Video Campaign for   brand awareness for in stream   Ads with bid strategy  CPV.

(4)Sharing   website   links and   your blog post Articles ,videos  on   social media  groups like facebook  groups,  LinkedIn  Groups.

(5)List your  business on  Free Local Business listing website   for example  indiamart.com,
https://www.zomato.com/india, justdial.com etc.



How to increase your business   website visitor   ?

(1)Run   Google   Ad words    CPC   CAMPAGIN   FOR YOUR SELECTED KEYWORDS by USING Google   ad words keyword planner.
(2)MAKE   SEO   FOR WEBSITE with relevant     keywords   on   which   user   searches   on search engines like Google   keyword list use   .. https://keywordtool.io/google

(3)Write    seo   friendly   blog post   for   relevant Articles which your   targeted user searches.

(3)WRITE    seo    friendly   blogs   post   for your   Website   , use social bookmarking website like digg.com   , reddit.com   , pinterest.com

(4)Content Marketing :
Ø    Create   presentation  PPT    files   and upload to slideshare.net   kind platform  , upload PDF ,
Ø    Share   eBook   on platform like   amazon.com 
Ø    Write    Question and answer on platform like   quora.com
Ø     Article submission on platform like hubpages.com
Ø     Social   Media   Sharing of your website links to   relevant groups and local groups.


How   to   Generate   Leads   ?


(1)Run   Ad words    SEARCH NETWORK CAMPAIGN   WITH BID STRATEGY   Target CPA WHICH FOCUS ON CONVERSION ONLY   .

(2)Run   Ad words   search network campaign with   bid strategy   “Manual   CPC”   WHICH FOCUS ON CLICKS.

(3)DO   seo   for  your website  and do seo  for your  blog  which is linked with  your website. 

(4)Social   Media:


Ø        Set up pages. Build an audience. Join groups. 
Ø        Create an official Facebook page, LinkedIn page , Twitter profile.
Ø      Easy on the hashtags. Keep your hashtags to a minimum. One or two hashtags per post is enough.   Nobody wants to read tweets with the ‘#’ symbol all over it.
Ø      Run  paid  Campaign on social  media  for lead generation for example :
Facebook lead generation campaign.
Ø    Create a YouTube Channel.
Ø    Create top quality Video content.
Ø    Use keywords in the video title.
Ø    Add relevant links to your YouTube videos.
Ø   Share the videos across all of your social media channels to generate more leads from various touchpoints

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